275: Web3 Fundraising Playbook | Pete Townsend | Raising Your 1st Round at the Frontier

We're diving deep into the fundamentals of fundraising for Web3 startups and early-stage ventures navigating their first capital raise. Fundraising is always challenging, but in web3, it’s a whole new frontier with unique hurdles. This session, originally presented at a Techstars Web3 Accelerator event, is packed with actionable insights that apply to most tech startups, especially those aiming to raise their first round.

Show Notes
Guest Profile

IN THIS EPISODE:

The Art of Readiness: Fundraising is a high-stakes campaign that requires focus, preparation, and a solid plan. I’ll walk you through the basics of getting yourself – and your co-founders – ready to tackle your first fundraise head-on.

Investor Pipeline Strategy: Building and managing an investor pipeline is critical to success. Learn about identifying the right investors, setting up warm intros, and the nuances of pitching to both web3 and web2.5 investors.

Legal Matters and Structures: In web3, navigating the legal landscape is a must. I cover key considerations for structuring your raise, choosing between token and equity allocations, and why a strong legal strategy is essential.

Storytelling and Positioning: We discuss the importance of clearly articulating your vision, setting ambitious yet realistic milestones, and presenting a credible plan to investors.

Execution and Perseverance: Fundraising can be a marathon filled with tough feedback, but execution is key. I share tips on how to handle investor conversations, refine your pitch, and ultimately close your round.

Resources:

Access a variety of fundraising resources, including pitch deck examples, document templates, and strategic guides in the show notes on MoneyNeverSleeps.ie.

Slides from the Techstars session: Fundraising in web3

A16z crypto: 5 rules for token launches

NFX: The 23 Rules of Storytelling For Fundraising

Pitchdecky: Crypto / Web3 (and beyond) pitch deck

LegalNodes: Choosing a web3 fundraising document

Techstars Entrepreneur’s Toolkit

Video version of Web3 Fundraising Playbook (this episode)

Applications Now Open:

If you’re a web3 founder ready to scale, applications are now open for the Spring 2025 class of the Techstars Web3 Accelerator! Deadline is November 20, so don’t miss out. Visit techstars.com/accelerators/web3 to learn more and apply.

TIMESTAMPS:

01:40 The Challenges of Fundraising

02:32 Preparing for Your First Fundraise

03:56 Determining Your Fundraising Amount

07:32 Legal Considerations in Web3 Fundraising

11:43 Socializing Your Fundraise

13:27 Building Your Fundraising Materials

15:52 Targeting and Pitching Investors

20:27 Executing and Closing the Fundraise

23:21 Final Thoughts and Recap

LINKS:

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