288: Anthony Rose, SeedLegals | 99 Problems (But My Legals Ain’t One)
Anthony Rose is the co-founder and CEO of SeedLegals, the #1 platform for startup funding and legals in the UK. But long before he was helping tens of thousands of founders raise capital and avoid legal potholes, Anthony was in the digital trenches – first turning the music industry on its head with Kazaa, then helping reinvent online streaming at the BBC with iPlayer, before building and selling a few startups of his own.
In this episode, we go deep into what it really means to have founder-problem fit, the magic of applying a product mindset to gnarly challenges like startup legal docs, and how Anthony is now taking SeedLegals across the pond to crack the US market.
We also talk about reinventing yourself as a founder, knowing when to build vs. when to sell, and why your legal docs should be like the owner’s manual in your car – built on all the ways things can go wrong.
If you’ve ever tried to sell an unfinished product, pitched into skepticism, or had a strange love affair with a weirdly specific problem – this one’s for you.
KEY POINTS FROM THIS EPISODE
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Founder-Problem Fit: Anthony thrives on solving the problems nobody else wants—like turning legal complexity into a smooth, scalable product experience for startups.
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The Productization of Law: From auto-generated funding docs to clauses like “No Pay, No Play,” SeedLegals is redefining how legals should work at early stage.
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From iPlayer to Legal Tech: The shift from media to law wasn’t planned—it was sparked by a party in Rome and a technical founder’s obsession with inefficiency.
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Scaling the Right Way: Anthony explains why raising too much money too soon can kill your startup’s focus—and how lean execution wins.
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Going Global, One Event at a Time: With SeedLegals now expanding into the US, Anthony is pounding the pavement in NYC to build community-led growth from the ground up.
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Selling as a Founder: Why the first sales hire outperformed Anthony—and how he learned to switch from “builder brain” to “buyer focus.
KEYWORDS:
SeedLegals, Anthony Rose, Pete Townsend, MoneyNeverSleeps, startup legal docs, founder problem fit, UK startups, US expansion, startup funding, cap tables, term sheets, startup founder tips, legal tech, product development, startup fundraising, iPlayer, Kazaa, venture capital, VC advice, New York startups, scaling globally, early stage startups, startup mistakes, how to pitch, founder legal protection, Techstars Web3, startup accelerator
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