April 18, 2025

291: Scaling Without VC: The Long Game with Fergal McGovern from VisibleThread

291: Scaling Without VC: The Long Game with Fergal McGovern from VisibleThread

This week, I had the absolute pleasure of sitting down with Fergal McGovern, founder and CEO of VisibleThread, for one of the most enlightening founder chats I’ve had in a while.

Fergal’s been building for decades—starting with enterprise systems in the '90s, then launching and selling his first startup SteelTrace, and eventually pivoting VisibleThread through the 2008 crash into a trusted platform serving global leaders like Boeing, Lockheed Martin, Comcast, and government agencies across the U.S., Canada, and Australia.

What I loved about this conversation is how practical and honest Fergal is—especially when it comes to the real story behind fundraising. He’s been through the early seed round, the post-pivot rebuild, and the tough decision to fuel growth with debt instead of chasing a VC path that didn’t quite fit.

In this episode, we get into:

  • Why 50% growth year-over-year is solid—but not VC-sexy
  • What makes a startup truly “VC-eligible” (and what doesn’t)
  • How Fergal built a repeatable sales playbook before hiring reps—and why that mattered more than headcount
  • The thinking behind VisibleThread’s expansion into a second product—basically Grammarly for secure, regulated environments
  • Why GenAI and agents aren’t always the right tool—and when logic still wins
  • And yes, how designing gardens relates to building great UX

If you’re a founder figuring out your funding path—or just trying to scale without losing your mind—this one’s for you.

Resources:

The Hard Thing About Hard Things, Ben Horowitz

Episode 170 of the Full Ratchet podcast:  Craig Wortmann - Sales Mastery & Storytelling at Scaling Startups

Connect with Fergal McGovern and VisibleThread:

Fergal McGovern: LinkedIn

VisibleThread: LinkedIn  |  Website

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Fergal McGovern Profile Photo

Fergal McGovern

Founder & CEO, VisibleThread